Manifesto

Simplicity is the moat.

Every tool we admire eventually drowns in its own features. A clean idea ships, finds users, and then grows a settings panel for every edge case until the thing that made it good is buried three menus deep. We think the harder, rarer discipline is to not add — to keep the surface small on purpose.

So Goblin has one accent colour, one primary action per screen, and one path from idea to live: draft → saved → published. Nothing reaches the world until you say so, twice. The editor is light by default because you should be able to read your own code. The phone is a first-class place to build, not an afterthought.

We'd rather do less and have it be obvious than do everything and have it be a maze. When we're unsure whether to add something, the default answer is no. When we're unsure whether to remove something, we try removing it.

Restraint is not a limitation we tolerate. It's the product.

See what we've shipped →